**Daniel Crosby** is a psychologist and behavioral finance expert who specializes in understanding how psychology influences financial decision-making and investment behavior.[1][2] He holds degrees from Brigham Young and Emory Universities and serves as Chief Behavioral Officer at Orion Advisor Solutions, where he develops tools and technology to help financial advisors apply behavioral science in practical settings.[4] Crosby has established himself as a thought leader through multiple bestselling books. His first book, *Personal Benchmark: Integrating Behavioral Finance and Investment Management*, became a New York Times bestseller.[1] His second book, *The Laws of Wealth*, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into multiple languages.[2] His third work, *The Behavioral Investor*, won Axiom's best investment book of 2019 and provides a comprehensive examination of how neurology, physiology, and psychology impact sound financial decision-making.[3] Beyond authorship, Crosby maintains a significant public presence as a speaker and media contributor. He speaks at over 50 industry events annually, is a three-time TEDx speaker, and frequently contributes to CNBC.[6] He also hosts the Standard Deviations podcast and has been recognized with several accolades, including being named one of Monster.com's "12 Thinkers to Watch," a "Financial Blogger You Should Be Reading" by AARP, and a member of InvestmentNews's prestigious "40 Under 40."[2][7] His latest book, *The Soul of Wealth: 50 Reflections on Money and Meaning*, was published in October 2024 and focuses on finding meaning and happiness beyond monetary wealth.[3][4] Crosby's work consistently bridges the gap between complex behavioral principles and practical, accessible solutions for both financial professionals and individual investors. Outside his professional endeavors, he is a father of three, an avid St. Louis Cardinals fan, and an amateur hot sauce chef.[2]